ROI Calculator
Your Metrics
- Ad Spend
- Ad Revenue
- AOV
- CPC
- Clicks
- LP CVR
- Website Visits
- Website Ad Traffic CVR
- Last Click Conversions
- Ad – Add to Cart Rate
- Add to Carts
- Cart Abandoners
- Cart Abandonment Rate
- Abandonment Recovery
- Bot Retargeted Transactions
- Monthly Revenue
- Ad ROAS
- Effective ROI
Revenue Impact
- Marketing Investment
- Total Sales Generated
- Revenue per Order
- Cost Efficiency
- Traffic Volume
- Landing Page Effectiveness
- Site Engagement
- Traffic Conversion Quality
- Final Sales Attribution
- Buying Intent
- Cart Creation
- Lost Revenue
- Checkout Leakage
- Recovered Revenue
- AI Retargeting Wins
- Total Monthly Growth
- Ad Profitability
- True ROI
Without AskBud-i
- $21,000
- $38,478.03
- $68.60
- $2.93
- 7,167
- 33.66%
- 2,412
- 23.25%
- 561
- 60%
- 1,447
- 887
- 61.25%
- 0%
- 561
- $38,478.03
- 183.23%
- 183.23%
With AskBud-i
- $21,000
- $123,582.39
- $89.18
- $2.49
- 8,432
- 50.49%
- 4,257
- 32.55%
- 1,386
- 81%
- 3,448
- 2,063
- 35.89%
- 40%
- 2,211
- $197,162.32
- 588.49%
- 938.87%
| STEP 1 Your metrics (inputs) |
STEP 2 Revenue impact |
STEP 3 Without Askbud-i |
STEP 4 With Askbud-i |
|---|---|---|---|
| TRAFFIC & SPEND | |||
| Monthly ad spend Total paid media budget per month | Impact is calculated from your inputs | $21,000 | |
| Ad-attributed revenue Revenue driven directly from ads | +$85,104 | $38,478 | $123,582 |
| ORDER VALUE & EFFICIENCY | |||
| Average order value (AOV) Average basket size per transaction | +$20.58 | $89.18 | |
| Cost per click (CPC) Average paid click cost | -15% | $2.49 | |
| Paid clicks Total monthly clicks | +1,265 | 7,167 | 8,432 |
| ON-SITE CONVERSION | |||
| Landing page conversion rate Click-to-visit conversion | +16.83 pts | 50.49% | |
| Website visits from ads Sessions generated by paid campaigns | +76% | 2,412 | 4,257 |
| Site CVR on ad traffic Visits that turn into purchases | +9.30 pts | 32.55% | |
| Last-click conversions Completed purchases from ad traffic | +147% | 561 | 1,386 |
| CART BEHAVIOUR & RECOVERY | |||
| Add-to-cart rate Visitors adding items to cart | +21 pts | 81% | |
| Cart abandonment rate Carts that don’t convert | -25.36 pts | 61.25% | 35.89% |
| Monthly revenue | +$158,684 | $38,478 | $197,162 |
Campaign Budgeting Matrix
Smart allocation of your ad spend across channels and funnel stages to maximize ROI.
Overall Monthly Budget: $20,000
Google Ads
50% • $10,000
TOFU$2,000
MOFU$3,000
BOFU$5,000
Meta Ads
25% • $5,000
TOFU$1,000
MOFU$1,500
BOFU$2,500
Programmatic
25% • $5,000
TOFU$1,000
MOFU$1,500
BOFU$2,500